Project Overview
The client needed a logo that would immediately communicate the real estate but wanted to be different. The brand required something memorable that could be used across business cards, social media, yard signs, and marketing materials.
While looking modern and different it has the unique gold color of luxury success, black communicates while red adds eneergy and draws attention to important brand details.
Design Process
Discovery
I researched real estate branding and analyzed competitors to understand industry patterns and opportunities.
Concept Exploration
Explored multiple designs focusing on home estate with bold typography and colors
Building the logo
While looking modern and different it has the unique gold color of luxury success, black communicates while red adds eneergy and draws attention to important brand details.
Roof Shape
ET
ET Letterform
HOMES
Roof Shape
by
Eduardo Torres
Signature
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